Archive for February, 2013

Charcoal: It’s not just for grilling!

It’s a fact that more people are moving toward natural solutions. One such natural ingredient being used in some skin care products is charcoal. Charcoal actually isn’t a new trend. It has been used for thousands of years! The Egyptians used it when caring for wounds to keep them clean due to its antibacterial properties. It has also been used in Asia for many years to detoxify, whiten and clarify skin.
This type of charcoal is made from pieces of bamboo and then the charcoal is “activated” by treating it with oxygen (oxidized). Activated charcoal can be found in facial masks, scrubs, soaps and even makeup. You can even purchase activated charcoal at natural food stores or your local drugstore and create your own homemade products. This substance is virtually harmless to the skin and is in fact considered to have many benefits. Activated charcoal is said to purify and detoxify the skin. It deep cleanses pores, absorbs oils and moisturizes the skin. As a result, it can help those with acne or other skin problems as well as leaving your skin hydrated and smooth.
There are only a few products on the market today that contain activated charcoal as an ingredient. Don’t be surprised if more cosmetic and skin care companies start offering these types of products. It’s an old trend that will be around for quite some time!

Bring My Lashes Back!

After the mascara has been applied, you probably don’t give much thought to your lashes. But you should know that those little hairs can react to stress just as much as the hair on your head. Eyelash curling, rubbing your eyes, and mascara all contribute to lash breakage or loss. If hair follicles are damaged too frequently, lash regrowth can stop altogether. The result of all of this stress is sparse, thin lashes. While it’s true that we can turn to lash extensions and fillers, another option is to try products on the market to help you actually regrow your own lashes.

One new solution is the FDA approved product, Latisse. This product helps to increase the number of lashes and requires approximately three to four months of use for best results. These results are not permanent, however, and once you stop using the product, your lashes will go back to their original state after several weeks. This product requires a prescription and there is a risk of darkening of the skin and iris with use of this product.

Revitalash is one of a few over the counter products available. It is a conditioner that is applied directly to the lashes. It helps to strengthen and thicken lashes as well as stimulate the hair follicles. Lash improvements can be seen in as little as three weeks.

Stopping the breakage itself will be your cheapest and most natural option. One natural treatment is pure almond oil, which moisturizes and lubricates lashes and as a result, it can promote lash growth. A drop or two of the oil should be gently applied to lashes with a clean finger each night. Dab gently the next morning with a washcloth to remove the oil. Benefits should be noticeable by four to six weeks. The same can be done using Vaseline or Aquaphor, which you may already have on hand.

Along with the above options, prevention is key. Try not to rub your eyes during the day. Avoid pulling when using an eyelash curler. Comb lashes while mascara is still wet to avoid pulling on your lashes. Remove eye makeup, especially mascara, at night. When removing eye makeup, be sure to dab and not rub. Always replace mascara after three to six months and toss all eye makeup immediately if you experience any eye infections.

Keep these tips in mind and you’ll be batting those gorgeous lashes in no time!

Antioxidants: Topical or Internal?

What is free radical damage and how can we protect our skin from it? Free radical damage occurs when your skin is exposed to UBA/UVB rays and environmental pollutants. In short, this free radical damage causes aging skin. It would seem that it’s virtually unavoidable since we come into contact with these elements every day! So how can we prevent this damage and keep our skin looking and feeling healthy? Antioxidants.

Your immediate thought might be antioxidant supplements, but although they may seem like an easy solution, they are not as beneficial to the skin as topical products. Topical antioxidants protect against environmental damage. They also help to slow the aging process of the skin by stimulating collagen production. Some common and important antioxidant ingredients are vitamin C, vitamin E and flavonoids. Vitamin C helps to keep the skin firm and promotes elasticity. Vitamin E protects, heals and moisturizes the skin. Flavonoids are a group of plant pigments. The most beneficial flavonoids are proanthocyanins such as those found in grapes and polyphenols which can be found in green tea.

We offer several wonderful products containing antioxidants:

Antioxidants are important ingredients to help fight aging skin and there are many varieties available in addition to the ones mentioned above. You can search for “antioxidant” on our online store to view our full line of products and find a treatment that works for you. Try them and enjoy healthy skin for many years to come!

“I firmly believe I would not be enjoying this wonderful life without my experience at Catherine Hinds.” ~ Joanne McDonough, 2003 Grad

It’s never too late to change your career. Joanne McDonough is a true example of this. She had been working a typical 9 to 5 job since graduating from school. Although she liked the job itself and the company she worked for, she felt like something was missing in her life. She wanted to be doing something more creative. She wanted to be nurturing and make a difference in people’s lives. So after almost 30 years of working in the same field, she decided to start a new path and she enrolled at the Catherine Hinds Institute of Esthetics.
During her training, she also interned with David Nicholas International, Inc. to perfect her makeup artist skills. After graduating from Catherine Hinds Institute of Esthetics in 2003, her goal was to open her own business, specializing in skin care and makeup artistry. So she applied to the state for her salon license and received it in August of 2004. This was actually a big risk at the time. The economy was not good and she only had evening clients, despite her efforts. She had renovated her home to open her business, but her home was located on a dead end street. She still needed daytime clients. Her previous training in the corporate world helped her to strategize. Since she couldn’t rely on people driving by her home and finding her business, she needed to network. So she joined a local group in her city, joined the Chamber of Commerce and volunteered by doing makeup at charity functions. She did whatever she could to get the exposure she needed in her community.
She didn’t stop there! She wanted to build her bridal makeup business, so she got involved with doing makeup for magazines and runway shows throughout New England. Grace Ormonde Wedding Style magazine gave her a great opportunity doing makeup for the models at their Grand Bridal Show. Later, the magazine used Joanne during a photo shoot and one of the images of her work made the cover. Since then, her work has been featured in several more publications. She has established relationships with photographers and other vendors, which has helped in building her business.
Advertising was also key. Since she knew advertising was typically expensive for new businesses, she had to think of creative solutions to get her name and business out there.  She initiated a “send a friend” program in her skin care and makeup business. She also started using the Constant Contact email marketing service and social media. She carries her business card with her at all times.
With all of this work, her education still didn’t stop. Joanne says “I am a firm believer in continuing education.” Catherine Hinds Institute of Esthetics taught her that there is always more to learn, no matter what your career may be. She attended post graduate classes at the Institute on the biology of the skin, peel techniques, microdermabrasion and threading. She also attended workshops at various trade shows and product companies throughout the country. Lastly, she joined professional associations as a way to find job opportunities while learning and improving upon her skills.
Her hard work paid off. Today, she is a successful business owner and extremely happy with her career. She averages 55 bridal parties per year. She has an average of 250 regular skin care and makeup clients combined, as well as additional clients who come to her for some pampering. Her skin care specialties are microdermabrasion, peels, facial hair removal, brow shaping and threading. Her makeup specialties include bridal, special events and providing lessons. She also sells makeup and skin care and she custom blends makeup.
One piece of advice that she keeps in mind from her education at Catherine Hinds Institute of Esthetics is to “always practice great customer service.” Customers return to Joanne because they trust her and look to her as a source of knowledge while providing great service. As for who inspires her? She speaks highly of David Nicholas, who has been a mentor and friend and instilled the love of makeup artistry in her. She also looks to the makeup artists in her professional association group as a constant source of inspiration. She is motivated by all the “greats” in the skin care and makeup business. She has read books and practiced the techniques of her industry idols.
She has several tips for current Catherine Hinds students. She recommends reading as much as possible in your chosen field. An instructor once had her class carry a notebook and take notes about everything from ingredients to procedures to techniques and anything else they wanted to explore further. She says “I still do that…only electronically.” She recommends practicing great customer service skills just as she learned at Catherine Hinds. Focus completely on the client in front of you and make them the center of your attention and be dependable. “Leave your ego at the door.” If there are parts of your business that you are unfamiliar with, such as budget or marketing, then get help from reliable sources. Better yet, take some business classes or work with an association like ASCP. Establish good relationships with vendors. She notes that “a bride is more likely to hire you if their photographer or wedding planner refers you to them.”
“Stay healthy, be a power of example and PAY IT FORWARD.” She certainly practices all of this. She started a chapter of the “Look Good Feel Better” program, which is sponsored by the American Cancer Society at her local hospital. It is her way of giving thanks for this second chance at a wonderful life.
Her second chance started at Catherine Hinds Institute of Esthetics. “I firmly believe I would not be enjoying this wonderful life without my experience at Catherine Hinds.”

Become a Facebook fan:
http://www.facebook.com/JoyabeautyUSA?ref=ts#!/JoyabeautyUSA

Joya beauty
204 Silver Street
Dover, NH 03820
603-534-3412
www.joyabeauty.com

Keep Your Eyes Young

Are you a brown eyed girl? Or a blue eyed beauty? Or are your eyes green with envy, because they are not as youthful looking as they once were? The eyes are often the first spot of visible aging due to the very thin skin around this area. The skin around your eyes is very delicate and has no sebaceous glands to provide moisture. You may notice those dreaded crows feet, dark circles or puffy bags under the eyes. They are all signs of aging.

There are many things you can do to prevent these problems. Smoking, alcohol and the sun all contribute to premature aging of the eye area. Rubbing your eyes or stretching the skin in this area should also be avoided. Keeping a healthy diet and drinking plenty of water will help your skin hydrated. Be sure to get enough sleep to lessen the chance of those pesky dark circles. Wear large sunglasses with UV protection to shield your eyes from UV rays and to prevent you from squinting.

Eye creams are another important piece. Eye creams should be used in your younger years to help prevent signs of aging. However, if you haven’t been using them and you’re already dealing with aging skin around the eyes, it’s not too late to start using one. A product like PCA SKIN eyeXcellence has specific ingredients to help reduce puffiness, dark circles and wrinkles around the eye area. Ingredients such as peptides help to increase collagen in the eye area, which lessens fine lines. Circulation and capillary function is also improved, resulting in brighter and smoother skin. Lastly, eye cream ingredients like vitamin E help to give the eye area the moisture it needs so that the skin looks healthy.

So pay special attention to your eyes and stop premature aging in its tracks!